Contact Us

  • UBRAND ADVERTISING AGENCY 3290 ANAS IBN
    MALIK RD, AS SAHAFAH, BUILDING
    06, RIYADH
    13321

Blue with you

Campaign

Start date


The mission

The launch of Blu Store was a significant milestone in creating awareness of their app. We had to be mindful of our communication strategy, taking into account the timing of the World Cup and the global exposure it will bring to our brand. It was  important to highlight the new release of the Blu application, emphasizing that it offers more than just AlHilal products. We needed to ensure widespread awareness of the app and the wide range of diverse products it offers. Above all, we need to showcase the standout feature of Blu Store: delivery within 30 minutes to an hour.

The outcome

To introduce Blu Store, we utilized digital platforms by creating motion videos and posts on social media. This comprehensive campaign aimed to highlight various sectors of the store. As part of our strategy, we collaborated with influencers from the Al Hilal team to tease the brand through a dedicated teaser on social media. Additionally, we leveraged the excitement surrounding the World Cup by organizing engaging competitions on social media, further increasing audience participation and interaction.

Prev Work Next work