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  • UBRAND ADVERTISING AGENCY 3290 ANAS IBN
    MALIK RD, AS SAHAFAH, BUILDING
    06, RIYADH
    13321

Saudi Esport I Founding Day

Campaign

Start date

2025

The mission

The objective was to develop a creative campaign for the Saudi Esports Federation, inspired by the values of Founding Day and the deep-rooted spirit of gaming. The campaign required an innovative fusion of sounds and melodies to enhance awareness of the Federation’s role in regulating the sector. Additionally, it aimed to highlight the connection between traditional gaming and the principles of the nation’s founding in a way that resonates with the target audience and achieves widespread reach.

The outcome

We developed a comprehensive communication plan for incorporating a creative concept; " Since we began, we played for purpose." that focuses on cultural and gaming sounds that run our story since we started in a creative way, key and supporting messages, visual design, and an artistic direction that reflects the identity of the Saudi Esports Federation. Additionally, we crafted tailored content for social media platforms and produced a creative video to ensure the campaign's distinction and wide reach.

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