The outcome

We developed a creative concept “From Shielding the Neighbor to Safeguarding the Homeland” inspired by the deep-rooted values of protection and solidarity، highlighting the natural sense of care and responsibility within a community, where individuals look out for one another.
We crafted a compelling script to engage the audience and connect insurance principles with foundational values, designed a detailed storyboard for a cohesive execution, and produced a visually impactful video that strengthened the Authority’s presence and message.