The outcome

We developed the creative concept "Pearl of the Earth", highlighting the Kingdom’s esteemed status and great value, likening it to a precious pearl cherished by its people. Featuring a distinguished performance by artist Rashed Al-Majed, the campaign authentically represents SITE’s identity and its leadership in digital protection. We carefully crafted key messages to ensure strong audience engagement. Our team designed the video’s visual direction, created detailed frames, and sketched them to align seamlessly with SITE’s brand identity.